About

As all new parents know being a first timer brings on a kind of madness and feeling that you can take on new directions in life you would of never been brave enough to do before. We are no different.  So wanting a change from our pre baby careers and the chance to work hours that fitted in with being new mums, we created Felix and Lily’s and decided to set sail on a new challenge.

We came up with the idea for Felix & Lily’s after spotting a gap in the market for a practical yet original baby shop in Islington and opened our flagship store in November 2006 in the heart of Camden Passage.

Using our first children’s names as the title; we set out on a mission to source original baby wear, skincare products and essentials for every new mum.

With a love for vintage fashion and original designs we pride ourselves on finding one off labels for you to enjoy. We’re are excited, after 5 years down the line, to launch our second store here on the world wide web.